How to Run a Perfect Webcast

Your webcast can either be an efficient and well-oiled machine, or it can be a calamity of technical snafus and dead air. We’re guessing you would rather host the first option.

Webcasts can bring people from all over the world into a single place, to share ideas and information, just like they were sitting around a table. It’s also a great way to show current/new customers the full functionality of your product.

So lets make that happen. Here are a few tips to make sure your next webcast is amazing.

Preparation, Preparation, Preparation

We don’t have to tell you this, but the more time you can spend preparing, the better you will know your material and the easier it will be to cover any technical hiccups along the way.

The sad reality is you often won’t have the time or resources to run a full rehearsal—especially if you’re bringing on guest speakers. You may have no idea what’s in their slide deck until “the day of,” or worse.

If you’re running this webinar, feel free to be a tyrant about preparation. This includes participants getting you materials well in advance.

Location, Location, Location

This is underrated. Make sure you’re set up in an area where you can concentrate, but have enough room to comfortably seat yourself and anyone else handling the technical side of things.

If Something Happens, Deal With It

Voices drop off, screens go blank—it happens. It’s how you cope with it that counts.

Deal with any issues with confidence and tact. Try to prepare some chatter or talking points you can use to cover dead air if your visual fails. Or, open the floor up to questions, if that’s possible.

Get Feedback

Make sure you send out a form or survey to attendees. These can be sent over email and filled out anonymously.

This will show you any areas you need to work on for next time, and hopefully give you a bit of positive feedback to boost your confidence for the next webinar.

If you have any questions on what you need for your next webiniar, please contact us.

2017-05-22T17:17:25+00:00 July 8th, 2013|webcasts|